At its annual developers’ conference, Apple revealed a significant makeover for Siri and introduced several new features aimed at enhancing user experience across its devices. This includes the launch of a personalized AI system named “Apple Intelligence,” designed to streamline device navigation.

Through partnerships with OpenAI, Apple is integrating ChatGPT into its iPhone and Mac operating systems, enabling users to access advanced text and content generation capabilities. The initial test version is set to debut in the fall.

Tim Cook, CEO of Apple, expressed confidence that these innovations would propel the company to new heights, although the market response was muted, with Apple’s share price dipping by 1.91% following the announcement.

The move drew criticism from Elon Musk, CEO of Tesla and Twitter/X, who raised concerns about data security. However, Apple has yet to address these allegations.

Samsung, Apple’s competitor, took a jibe at the announcement, emphasizing that adding “Apple” to AI features doesn’t make them groundbreaking.

While Apple aims to catch up with rivals in AI technology, concerns linger about the effectiveness of its new tools. Despite losing its title as the world’s most valuable company to Microsoft and Nvidia, Apple remains focused on enhancing user experience with its “Apple Intelligence” initiative.

The integration of ChatGPT into Apple’s ecosystem underscores the company’s commitment to privacy and security. By emphasizing on-device processing and minimal data storage on cloud servers, Apple seeks to reassure customers about the privacy of their personal information.

The partnership with OpenAI signals a departure from Apple’s traditional approach of guarding its products closely. This move reflects the growing influence of AI technologies and OpenAI’s prominence in the field.

While the initial focus is on ChatGPT integration, Apple hints at further collaborations with OpenAI in the future. Additionally, the company unveiled a range of new features, including satellite texting, scheduled messaging, and enhanced controls for AirPods Pro.