The industry, according to a recent NJIVA survey, is still experiencing difficulties.
Each respondent, including nonprofits and nonprofits, reported an average decrease of 67% in total ticket sales in 2021 compared to 2019 (before the pandemic), although the average ticket price remains comparable. , the statement said. About 90% of respondents also reported that total non-ticket income decreased by an average of 72% and the number of non-attendance increased. This came along with an increase in total field labor costs last year.
Eighty percent of respondents received funding from the Federal Grant Operators Grant Operators (SVOG), and 45% received a New Jersey public grant to compensate for losses in 2020 when they were forced to close. But despite the opening in 2021, the losses of these sites continued, the statement said.
“These data clearly show that our industry is still feeling the financial impact of the pandemic,” said Sarah Scully, a NJIVA employee and CEO of the Hopewell Theater, in a statement.
NJIVA also received a report on which sites or promoters received a grant for 2021 in New Jersey for 2020. Evidence shows that the recipients of this grant were diverse: 36% of the recipients were women / minority-owned enterprises, and 36% were in opportunity areas, as expected when the New Jersey Economic Development Authority (NJEDA) provided an additional $ 10 million to an initial $ 7.5 million taken last year to help commercial sites, the statement said.
However, the grant received a very small percentage of government platforms and promoters. Thirty-nine sites or promoters received a grant if the state has at least 130 commercial sites or promoters. Of the total $ 17.5 million allocated to this grant program, only $ 5,246,021 million was provided to commercial sites and promoters, the statement said.
NJIVA is currently trying to find out if it is possible to get the remaining nearly $ 12 million in community grant funding from NJEDA for the second round of much-needed funding.