NEW YORK (AP) – On the field of Los Angeles, Reims and Cincinnati Bengals played in battle during Super Cup 56, and Reims came out the winners.

Off-field Super Cup advertisers themselves were in fierce competition. Advertisers spent up to $ 7 million in 30 seconds of airtime during the Super Cup, so they made every effort to win about 100 million people who tuned in to the game. Big stars, humor and a big dose of nostalgia reigned all night.

“There was positive, prompt advertising for the Super Cup,” said Tim Calkins, a professor of marketing at Northwestern University. “For the most part there was no mention of a pandemic, COVID or masks.”

Chevrolet has resumed the original Sopranos sequence to advertise its all-electric Chevy Silverado – one of several automotive ads advertising electric vehicles. However, this time Jamie-Lynn Siegler, who played Meadow Soprano in the show, which ran from 1999 to 2007, is in the lead instead of Patriarch Soprano, played by the late James Gandolfini.

“As soon as they started playing music from The Clan of the Sopranos, they hooked me,” said Kelly O’Keefe, managing partner of the Brand Federation. “A great reference to a favorite favorite with music that can silence the crowd. When he played, you could hear the pin fall. “

FTX, the cryptocurrency exchange, has invited Larry David of “Curb Your Enthusiasm” to convey that the cryptocurrency is ready for major admission. Toyota has attracted three famous Jones – Leslie Jones, Tommy Lee Jones and Rashid Jones – in its 2022 Tundra commercial. And Verizon commercials forced Jim Carrey to reconsider his 1996 role as a “cableman” to promote his ultra-fast 5G wireless network.

“This is one of the most compelling ads I’ve seen in a few years,” said Kimberly Whitler, a professor of marketing at the University of Virginia. “Almost everyone focuses on light entertainment.”

Cryptocurrency exchanges caused a sensation during the game, and all FTX, Crypto.com, eToro and Coinbase showed advertisements, which led some to call the game “Crypto Bowl”. They are all trying to make cryptocurrency more mainstream.

The Coinbase ad just featured a QR code that changed colors while playing electronic music. The QR code was cited on the Coinbase website. Whitler of the University of Virginia said advertising could push registration, but for some it could collapse.

“A floating QR code without a brand name may not be enough to arouse interest,” Whitler said. “They’re probably hoping curiosity will inspire people to put down beer and take the phone … but it’s a difficult task without any other ‘why’.”

“(Cryptocurrency exchanges) have a lot of money and they need to make a lot of changes,” said Mark DiMassima, founder and creative director of the marketing agency DiGo. “They want to get crypto assets in as many hands as possible so people can feel comfortable playing this game.”

At a time of unfortunate time, avocados from Mexico showed an advertisement in which Julius Caesar and a rough bunch of gladiator fans are near what seems to be the Colosseum, enjoying guacamole and avocados. But the announcement came after news that the U.S. government had suspended all Mexican avocado imports after a U.S. plant safety inspector in Mexico received a threat.

The association did not immediately respond to a request to comment on the ban, which is hitting the industry with nearly $ 3 billion in annual exports. The avocado for this year’s Super Cup had already been exported a few weeks before the event.

General Motors, BMW, Kia and Polestar advertised electric cars. BMW has shown Arnold Schwarzenegger as Zeus, the god of the sky (or in this ad the god of lightning), whose wife, Salma Hayek Pino, gives him the EV BMW iX to revive retirement. And Kia showcased its Kia EV6 electric car in its ad along with a cute “robo dog”. The Nissan ad also noted its 2023 all-electric Nissan Ariya.

There was nostalgia for the past everywhere.

In the Rocket Mortgage ad, Anna Kendrick tells children about the competitive housing market, using examples of classic children’s toys such as Barbie’s Dream House and Gray Skull Castle. GM has hired Mike Myers for an ad on the subject of “Austin Powers,” which echoes his role as the enemy of Austin Powers, Dr. Evil.

T-Mobile has reunited Zach Braff and Donald Faison, stars of the sitcom Scrubs, which aired from 2001 to 2010. A brand of canned cocktails Cutwater Spirits is back to the iconic 1997 Apple company “Here’s to the Crazy” with a twist. Black-and-white advertisements honoring those who drink with the salute “That’s lazy.”

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